The language and words used are not necessary to get across the message about the release of this game.”Īs you’d expect, the Ad Standards Community Panel dismissed the complaint, in hilarious fashion. “It’s scary for young children who see it, but even as an adult it brought back memories of the hell of the two years of lockdowns in Melbourne. It has no context and for an adult of 43, I found it unsettling.
“I feel it's inappropriate to show such disgusting and disturbing content on a billboard where children are seeing this on a daily basis. It is located in an prominent position beside a busy freeway where children have a clear view of the very large Billboard. The imagery is frightening to children as the demonic looking character is staring at the camera, creating the effect of staring at the observer. “The imagery is also inappropriate for my children to see and has already given them nightmares. “The words 'welcome to Hell Melbourne' as part of the advertisement for this game and a picture of a devil are offensive to me as a Christian,” reads the complaint. Lol someone complained to Ad Standards that the Diablo ad reminded them of lockdown? /osqdpLYcms- Josh Taylor July 4, 2023 The person also accused the advert of causing offense to Christians and Catholics, and “promoting evil and satanic paraphernalia”. The unnamed complainant contacted the Australian Ad Standards Community Panel to say the billboard “brought back memories of the hell of the two years of lockdowns in Melbourne”.
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