Instagram expanded the ability to tag products to all users in April, and held an in-person pop-up shop to celebrate its Shop anniversary in May.
Snap released the ability for users to share eBay listings on Snapchat, and launched new augmented reality shopping tools in May. Social media platforms are increasingly looking to social commerce as a growth channel. It also introduced Shopping List as a feature last June, allowing users to save product pins and get notified of price drops. Last October, it also added Pinterest TV for users to watch live and shoppable videos from creators. Pinterest added AR try-on home decor features in January for retailers like CB2 and West Elm. The company acquired the artificial intelligence platform The Yes earlier this month, which creates personalized shopping feeds for users based on their inputs for brands, sizes and styles.
Pinterest has steadily been adding virtual shopping features over the past year to its repertoire. And he shares our passion for creating a positive corner of the Internet,” Silbermann said in a statement. He is a builder who deeply understands commerce and payments. Bill is a great leader for this transition. “In our next chapter, we are focused on helping Pinners buy, try and act on all the great ideas they see. Pinterest is positioning itself to be a social commerce destination – not just an image-sharing platform to create inspiration boards within.
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